SOCIAL WORK AND MANAGEMENT ›› 2018, Vol. 18 ›› Issue (6): 85-90.
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Feasibility Analysis for Celebrity Endorsements of P2P Financial Platform from the Perspective of Game Theory
YANG Lu1, ZHANG Chengke2, JIANG Jun2, ZHU Huainian2
- 1. School of Management, Guangdong University of Technology, Guangzhou Guangdong, 510520, China;
2. School of Economics and Commerce, Guangdong University of Technology, Guangzhou Guangdong, 510520, China
CLC Number:
- F83
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