关键词: 社会工作, 合作生产, 公共服务项目, 全面乡村振兴

Abstract: In the context of comprehensive rural revitalization, the effective provision of public services in rural areas has become an important governance challenge. Government contracting and outsourcing, as a method to achieve “state-society” partnership, exhibit distinct administrative characteristics in their implementation. However, they also face challenges regarding weak autonomy, narrow coverage and disruptions in continuity. Adopting the perspective of cooperative production, this paper conducts extensive theoretical analysis and case review of the “Qiao Sao” project in S rural community, N city based on an analytical framework of “structure-process-value”. The study reveals that social work organizations can guide village level governance organizations into a structured process through service outsourcing, fostering a cooperative organizational structure for project operation that revitalizes local participation; By reengineering the whole process of cooperative planning, design, delivery and evaluation, a connected service chain is established to expand service coverage. Furthermore, by redefining rural publicity, the study highlights the co-creation of the high-quality and efficient service value, and the governance value that enhances participation, and the public value grounded in trust and collaberation. The interlinked mechanisms of structure creation, process reengineering and value co-creation provide meaningful insights for the grass-roots implementation of the project systems and the effective supply of rural public services.

Key words: social work, cooperative production, public service projects, comprehensive Rural Revitalization