SOCIAL WORK AND MANAGEMENT ›› 2024, Vol. 24 ›› Issue (1): 45-52.

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Research on Public Trust Repair on Charities under Trust Violation

LIU Yong   

  1. Center of the Policy Research, Ministry of Housing and Urban-Rural Development, Beijing, 100835, China
  • Received:2023-05-19 Online:2024-01-15 Published:2024-01-15

Abstract: Public trust is the support for the operation of charities. A series of trust repair measures should be taken to achieve the public trust repair after trust violation. Charities have a variety of specific trust repair strategies under trust violation and can also establish different types of trust repair strategy combinations. However, the impacts of trust repair strategies on repair results are mainly produced indirectly through public psychological factors such as attribution mechanism, emotional responses, public perception, etc. At the same time, the impacts of trust repair strategies on repair results may be different due to different situational factors, such as charities’ characteristics, Chinese traditional culture and institutional environment, and public individuals’ characteristics. Therefore, charities under trust violation should formulate better trust repair strategies to promote public trust repair, and should pay more attention to the impacts of strategies on public psychology and improve the pertinence of strategies to different situations to improve the effects of trust repair.

Key words: charities, public trust, attribution mechanism, public individuals’ characteristics, trust repair

CLC Number: 

  • C916
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