Abstract: After the third reconstruction, China Telecom ultimately began its multiple business operation and entered the market of mobile service. After analyzing the characteristics of public customers enjoying mobile services and its market segmentation, this paper holds that, to gain the competitive advantage, presently China Telecom has to expand the market share and attract more customers. In terms of how China Telecom should develop the marketing strategy among the public customers, the paper puts forward some advice such as establishing the fixed business locations in the communities, establishing the dynamic business locations in the densely populated areas, making cyberadvertisements, and innovating promotion via customer relationship.

Key words:  China Telecom, public customers, mobile service, promotion