Abstract:    
Based on dispute cases between labor and management, this paper analyzes the action features and dilemma of labor rights advocates from the perspectives of individuals. It is found that the labors right consciousness is not clear in the rights protection process, showing the “rational” action features as derived from feudal ethics and rites. In the social transformation of individualization, individual right consciousness has not been fully developed; state governance practice does not attach importance to the interests of labor, with individuals being separated but not embedded. As a result, the interaction of these factors is the deep cause for labor rights predicament. Individuals enjoy geographical mobility and have been freed from previous allencompassing social categories. But their rights are not well protected. The individualization of rural migrant workers is only a kind of partial individualization.  

Key words: individualization, labor rights, rural migrant workers