Abstract: Abstract: The “population social worker” project was started under cooperation by the State Commission for Population and Family Planning and Oxfam in 2008 and expanded repeatedly in the ensuing years and now has developed into a serial project. This serial project attempts to introduce approaches and methods of gendersensitive social work into population and family planning work in order to promote the transformation of family planning work and improve family services. Meanwhile, group work and community work methods are employed to “empower” rural women, encourage their active participation in the public life of rural communities, improve womens welfare and promote gender equality. The results and experiences of the project can provide meaningful reference for the professionalization and development of social work.  

Key words: social gender sensitivity, rural women, population social worker, group social work, family service