Abstract: Families bereft of their only child need comprehensive social support, because their demand for spiritual comfort and living care are more extensive and lasting than their economic need. The study shows that Shanghai has played a positive role in promoting the innovation of government administration and improving the situation of public services scarcity through NGOs' support for families bereft of their only child. However, due to the obstacles of the top-level design and the external management mechanism, as well as inadequate cultivation on the high standard of NGOs' support for them, the improper management of NGO's internal mechanism have resulted in an non-standard support and services provided for them as well as an incompetence and a lack of expertise among existing social support in Shanghai. Aiming at solving these problems, we put forward a series of countermeasures pertinent to the policies to further consummate the cooperation mechanisms between the government and NGOs by broadening the scope of NGOs' participation in government procurement channels, and strengthen the internal construction of NGOs.

Key words: non-governmental organizations, the lost only family, social support, standard, countermeasures