驰名商标自我淡化的表现形式和特点及其防范对策

社会工作与管理 ›› 2012, Vol. 12 ›› Issue (1): 57-61.

驰名商标自我淡化的表现形式和特点及其防范对策

王晓先

广东工业大学政法学院, 广东广州, 510090

收稿日期:2011-11-18 出版日期:2012-01-15 发布日期:2012-01-15
作者简介:王晓先（1957），女，汉族，副教授，学士；主要研究方向：知识产权法。
基金资助:
广东省软科学研究项目“促进广东省企业知识产权制造的法律对策研究”(2011B070300127)

The Forms, Characteristics and Preventive Measures of the Selfdilution of Wellknown Trademarks

WANG Xiaoxian

School of Politics and Law, Guangdong University of Technology, Guangzhou, Guangdong 510090, P. R. China

Received:2011-11-18 Online:2012-01-15 Published:2012-01-15

摘要/Abstract

摘要： 驰名商标对占有市场有着绝对的意义，任何淡化行为对驰名商标都将构成难以逆转的损害。自我淡化与传统的淡化相比，在淡化的主体或淡化的形式上都不相同。现实中，企业对驰名商标被淡化的情形已经非常警觉，但是对驰名商标自我淡化的情形并没有引起足够的重视和防范。探索驰名商标自我淡化的表现形式、特点及其防范对策，对企业的长远发展有着重要的意义。

关键词: 驰名商标, 自我淡化, 防范对策

Abstract: Wellknown trademarks have an absolute significance for sharing market, and any diluting behavior to wellknown trademarks would result in an irreversible damage. There are differences between selfdilution and traditional dilution in terms of their form and subject. In reality, enterprises are alert to the selfdilution of wellknown trademarks, but do not take sufficient care and preventive measures. Exploring the forms, characteristics and preventive measures of selfdilution of wellknown trademarks has vital significance to an enterprises longterm development.

Key words: wellknown trademark, selfdilution, preventive measures

王晓先. 驰名商标自我淡化的表现形式和特点及其防范对策[J]. 社会工作与管理, 2012, 12(1): 57-61.

WANG Xiaoxian. The Forms, Characteristics and Preventive Measures of the Selfdilution of Wellknown Trademarks[J]. SOCIAL WORK AND MANAGEMENT, 2012, 12(1): 57-61.

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