关键词: 企业背景社工机构, 公益理念, 借鉴企业经验

Abstract:  With the development of social work and the promotion of government purchased service, some people who have enterprise background started to set up social work organizations. Involvement in public welfare makes them equipped with the value basis to accept the idea of social work, and the engagement in public welfare such as social work can help them realize social value which is different from the one in enterprises. Meanwhile, they also want to accomplish their social ideals through social work organizations. Its advantage lies in the fact that they can learn from the operation of the enterprise in aspects such as the service specialization、the brand strategy and enterprise management. The problem they facing are the insufficient understanding in professional value, methods and relevant evaluation. This type of social work organization is prone to be questioned in the issue of profit. The relationship between enterprises and social work organizations has to be further regulated.

Key words: social work organization with the background of enterprises, the idea of public welfare, learning from the enterprise experience