关键词: 新媒体, 辅导员, 高校, 网络舆情, 应对

Abstract: According to surveys in 17 universities in Guangdong province, it is found that college students can be easily influenced by network and have great reliance on it, while they have limited ability in identifying the authenticity of information on internet. Because the comments on the internet are fragmental and sentimental, they can't appropriately process sensitive internet information. What's more, campus websites aren't attractive enough; the method for public opinion intervention and crisis management isn't varied, and the integrated crisis solution mechanism isn't in place. It is a feasible pattern for college counselors to intervene in internet public opinion and cope with crisis by strengthening internet public opinion management and network information literacy, strengthening students' legal consciousness and moral quality in using new media, playing the regulating role of social support, training model of "opinion leaders", consolidating the role of new media in student's work and researches on internet public opinion, forming a research and judgment as well as guidance mechanism for internet public opinion in colleges.

Key words: new media, college counselors, university, internet public opinion, countermeasures