Abstract: Western countries such as Britain and America have always attached great importance to the function that public diplomacy performs in the foreign strategy. Thanks to the support of such nongovernmental organizations as thinktank and mature civil society, the theory research and practice of western countries’ public diplomacy bring out the best in each other. Besides, western countries have started to use network technology platform for network public diplomacy since the information age began. Pushed by these factors, western public diplomacy has achieved remarkable results and become an important part in achieving their national strategy. Based on this, the mature experience of western countries undoubtedly provides important reference for China whose public diplomacy just started: first, strengthen the relevant theories and construct public diplomacy theory system with Chinese characteristics; second, integrate cultural resources and build a flexible, efficient management system; third, strengthen the construction of information technology and promote network public diplomacy; and last, foster nongovernmental organizations and further integrated marketing communications.

Key words:  public diplomacy, think tank, network diplomacy, implication