Abstract: At present, more attention has been paid to government, market system and the third party in the academic research of the welfare supply. Besides the institutional perspective, a cultural perspective is also worthwhile. This paper explores localized practice or social fact “renqin” in China’s context for its meaning and theoretical construction. “Renqin” is a process of role transformation, through identity construction, relationship restructuring and positive motivation, realizing selfidentity, social identity and cultural identity. The biggest significance of “renqin” lies in the welfare identity based on rational communication.

Key words: “renqin”, role transformation, rational communication, welfare identity