Abstract: The enhancement of the credibility of Chinas intellectual property rights (IPR) administrative enforcement not only has a bearing on Chinas international reputation and the practical effects of relevant law enforcement but also is required for achieving such policy goals as government function shift and lawabiding administration. This centralized mode of current IPR agencies, with functions of both administrative management and administrative enforcement, has seeded a defect in the system that affects the shaping of the law enforcement credibility. Therefore, it is necessary to reinforce the basis for improving administrative enforcement credibility, establish values that stress both justice and efficiency, and use various communication channels for administrative enforcement to publicize the credibility of law enforcement so as to safeguard the authority of law and facilitate the formation of public opinion and social environment that is conducive to the governments policy promotion.

Key words: centralization, intellectual property rights, administrative enforcement, credibility