Abstract: Abstract: The Long Tail Theory assumes that if the storage and distribution channels are broad enough, many minor markets may match and even surpass the major market under appropriate conditions. Longtail virtual human is the new application of the Long Tail Theory at the internet age. With different responsibilities, interests and hobbies, everyone can play many minor roles besides their major social identity. As a result, the lot of their extra time and effort may play a role in the form of a virtual person, and the individual behind the long tail virtual person can make full use of his spare time and energy. The longtail virtual person displays such characteristics as centrality, mortality, brand effect, specialty and growth. Based on the above analysis, this paper recommends the application of the longtail virtual person in internet education, internet charity activity, largescale organizationinternal activity, exploitation of scarce resources, cellphone weibo and other fields.
 

Key words: the long tail, ; virtual human; , application