Abstract: Public opinion is a barometer of the state of various social factors, which is also the touchstone to measure the effects of all social decisions. As the pioneer of the reform and opening up policy, Guangdong province has carried on many beneficial explorations in the collection and disposal of social situation and public sentiment. However, compared with the developed countries, there are still a lot of things to be improved. Therefore, we must improve and develop social intelligence and public opinion collection through resource integration, technology platform construction, processing efficiency, momentum and mechanism construction, etc.

Key words: Guangdong province,   social sentiment and public opinion, construction