Abstract:  Township level is the link which connects government and grassroots people, so it has a special status in the governance system construction of our country. The existing rural social management pattern is facing kinds of practical problems, thus how to innovate in the state of good governance becomes the pragmatic choice and important subject of grassroots governance innovation. Good governance provides goal and idea guidance for rural social management innovation, and social work fits the requirements from good governance to rural social management innovation and can provide unique functions of idea optimization, method improvement, risk resolution and talent support. Paths for social work to promote rural social management towards the state of good governance include: developing the response ability of rural social management system to grassroots demand, enhancing the individual and structural quality of rural social management workers, promoting the right protection of vulnerable groups and deep reduction of grassroots social contradiction, improving the coordination and innovation of relationship between different stakeholders within the framework of rural social management.    

Key words: good governance, social work, rural social management, innovation in grassroots governance