Abstract:  Exposure to internet media images is thought to play a significant role in the development of body image dissatisfaction (BID) amongst females. Selective accessibility model can explain positive and negative media image effects on the body images in social comparison processes. Many factors, such as degree of internalization of thin ideal, body mass index and personality traits, moderated the effects of exposure to idealized images on body dissatisfaction among women. Conducting media literacy education, developing selfimprovement motivation and building confidence could prevent mediainduced body image disturbance.

Key words: social comparison,   self image, internet media, women