Abstract: The great rejuvenation of the Chinese nation should also mean the great rejuvenation of Chinese culture. After the Opium War, the country opened to the world again, when facing on the impact of foreign culture, a lot of Chinese people once suspected our own culture. In recent decades, China's development has been attracting the whole world's attention, accompanied by the course of cultural consciousness and cultural self-confidence. In the new era, the work of creative transformation and creative development of Chinese culture shall be well carried out to consolidate the cultural self-confidence, thus to promote a further cultural self-confidence. Meanwhile, in the inheritance of Chinese culture, on one hand, we shall advocate Chinese spirit by the way of establishing cultural industry, thus to enhance cultural soft power; on the other hand, we shall enhance cultural "Going Out" policy in the cooperation with other countries, thus to expand the influence of Chinese culture.

Key words: cultural consciousness, cultural self-confidence, the creative transformation and the creative development of Chinese culture, national rejuvenation