Abstract: At present, the real situation of poverty-stricken people in China is different and the demand is different. To enhance the ability of the poor to actively rid of poverty is an important challenge in the process of poverty alleviation. The principle of individualization cannot be neglected in the context of diversification of poverty alleviation. However, the principle of individualization has not been effectively applied to the field of poverty alleviation. And the application of the principle of individualization is an effective way to avoid in poverty alleviation the phenomenon of "one-size-fits-all". It respects the unique feature and value of the clients, and promotes the endogenous motivation and advantageous potentials of the poor groups with scientific and effective professional methods, which coincides with the concept of precision poverty alleviation and is also the innovative essential for promoting specific service and targeted policy.

Key words: individualization principle, precision poverty alleviation, social work