Abstract: Taking regional culture as the breakthrough point to explore the specific path of applying traditional culture in ideological and political education in colleges and universities, the analysis shows that excellent traditional Lingnan culture is very compatible with the core values of Chinese socialism, which provides abundant resources and carriers for ideological and political education, helping to establish the cultural self-confidence of young students in Guangdong. Application of excellent traditional Lingnan culture in ideological and political education in colleges and universities is still in its infancy. This paper suggests that a curriculum system should be established to apply Lingnan culture in ideological and political education by relying on the advantages of disciplines; team building be strengthened and traditional culture literacy of teachers be improved in ideological and political education; the teaching mode should be updated and the new mode of ideological and political education in the era of the whole media be explored; jointly build a practical base for ideological and political education in Lingnan through coordinated development of school and local authorities; implement brand engineering and create a Lingnan-featured campus culture project, and promote the application of excellent traditional Lingnan culture in the ideological and political education in Guangdong colleges and universities.

Key words: Lingnan, traditional culture, ideological and political education, the core values of Chinese socialism, cultural self-confidence