Abstract: Abstract:
A decision was made at the 18th National Congress of the CPC to launch the campaign of mass line education and practice, which is meant for the further development of the mass line approach and its application to power exercise in the new historical era. The successful implementation of the campaign will make practical contribution to the unification of various forces and the achievement of the common goal. This paper takes a management perspective on the CPC mass line approach, elaborates the logical system of the mass line approach in higher education, including a hierarchical structure, an embedding structure and a procedural structure, and advances a route map for higher education institutions serving the masses.

Key words: mass line, higher education, structure, route map