Abstract: With the advantage of scientific concept, professional methods and independent status, social work plays an increasingly more important role in poverty reduction work. Social work is of great importance for providing professional values, theories, methods and platforms for poverty reduction. The perspective conversion of poverty reduction social work includes: first, in term of the connotation of poverty, attention is paid to absolute poverty and relative poverty; second, as for the causes of poverty, analysis is shifted from single attribution to comprehensive analysis; third,in terms of theoretical perspective, the perspective of problem gives way to the perspective of advantage; fourth, the analytical dimension shifts from the general analysis to the analysis of differentiation. Poverty reduction social work style innovation includes diversification of practice direction, multi-polarization of intervention channel, specialization of service method, activation of practice idea and systematization of work mode. Poverty reduction social work development is facing various challenges, with its professional level to be improved, social recognition to be strengthened, role positioning to be clarified and the work mode to be optimized. The policy recommendations to meet the challenges are to implement the value of "Help people to help themselves", to clarify the role of social work, to strengthen the capacity of institutions and workers, to attach importance to the social participation of poor groups, to improve the identity level of government and society as well as to promote the institutionalized construction of social work.

Key words: poverty reduction, social work, localized practices