关键词: 教育参与度, 结构方程模型, 大规模开放在线课程, 商业模式

Abstract: Represented by the massive open online courses with the convenience of online learning at all times and places, the curriculum selection diversity, the lectures authority, the network course learning mode has attracted more and more attention. In this paper, structural equation model was introduced, according to the characteristics of the research object, to test the model of the determinants of students' participation in network courses. Using STATA12.0, this paper makes an empirical analysis to obtain the path coefficients, which shows that transaction costs, transaction value and transaction risk have significant effects on students' participation in network courses. Finally, some effective measures of improving students' participation in network courses are proposed from the aspects of platform administrators, course providers, government and schools.

Key words: degree of participation in education, SEM (Structural Equation Modeling), MOOC（Massive Online Open Courses), business model