孤独感应对视角下老年消费者价值共创行为研究：旅游消费情境

摘要/Abstract

摘要： 从孤独应对视角出发，依据自我决定理论和服务主导逻辑，构建了基于孤独感的老年消费者价值共创行为模型。针对旅游消费情境探讨社会孤独、情感孤独对老年消费者价值共创行为的影响，并考察应对策略在孤独感对价值共创行为影响中的中介作用。研究发现，社会孤独和情感孤独对老年消费者旅游消费价值共创行为具有正向影响。相较于情感孤独，社会孤独对老年消费者旅游消费价值共创行为的正向影响更强，积极应对在孤独感对价值共创行为的影响中发挥中介作用。此外，通过对感知时间约束调节作用的探讨，明确了老年消费者价值共创行为得以强化的情境化调节因素。

关键词: 孤独感, 老年消费者, 价值共创, 应对策略, 旅游消费

Abstract: Based on self-determination theory and service-dominant logic, this article constructs a value co-creation behavior model for elderly consumers, exploring the impact of social loneliness and emotional loneliness on elderly consumers’ value co-creation behavior in the torism consumption context. .It further examines the mediating effect of coping strategies on the relationship between loneliness and elderly consumers’ value co-creation behavior. The study finds that social loneliness and emotional loneliness are positively related to the value co-creation behavior of the elderly consumers in tourism consumption. Social loneliness has a stronger positive impact than emotional loneliness in this behavior. The study also reveals that active coping strategies mediate the relationship between loneliness and the value co-creation behavior. In addition, the research discusses the moderating effect of perceived time constraints, providing insights into the situational conditions under which the value co-creation behavior of elderly consumers can be strengthened. The conclusions of this research can inform product development and service design for old consumers.

Key words: loneliness, aging consumer, value co-creation, coping strategies, tourism consumption

中图分类号:

C931

孙乃娟, 黄佳. 孤独感应对视角下老年消费者价值共创行为研究：旅游消费情境[J]. 社会工作与管理, 2024, 24(5): 40-46.

SUN Naijuan, HUANG Jia. Research on Value Co-Creation Behavior of Elderly Consumers from the Perspective of Loneliness Coping: Tourism Consumption Context[J]. SOCIAL WORK AND MANAGEMENT, 2024, 24(5): 40-46.

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