Abstract: Cultivating university students' innovation and entrepreneurship awareness is an important content of developing talents in Science & Technology University and a necessary requirement for our country's transition to innovation-driven society.This thesis clarifies the necessity of integrating innovation and entrepreneurship into freshmen orientation in Science & Technology university and analyzes the problems such as lacking systematic organization and pertinence in cultivating innovation and entrepreneurship awareness, no established innovation and entrepreneurship education ecosystem with both inside and outside integrated, and suggests carrying out freshmen orientation in three levels---awareness activation, culture edification and practice promotion to achieve university students' innovation and entrepreneurship awareness cultivation.

Key words: innovation and entrepreneurship, awareness cultivation, freshmen orientation