Abstract: The new era puts forward higher requirements for the cultivation of "craftsman" innovative talents in universities, especially in engineering colleges and universities, in which counselors should play an important role. Nowadays, in the training of "craftsman" innovative talents, counselors are troubled with some limitations, such as incomplete knowledge of innovation and entrepreneurship, inadequate responsibility awareness of innovation and entrepreneurship education, low attention paid to counselors' innovation and entrepreneurship work by universities and counselors' neglect to improve students' innovation and entrepreneurship quality and so on. Taking Guangdong University of Technology as an example, which is a key university in the construction of high-level universities of science and engineering, this paper argues that counselors play an important role in training students to become the "craftsman" innovative talents by arousing students' craftsman consciousness, cultivating students' craftsman spirit of combining knowledge with practice, and expanding students' comprehensive craftsman practice. It is necessary to enhance the construction of counselor team from the three aspects: improving theoretical and practical abilities, building studio platforms, and developing innovation and entrepreneurship education courses, so as to promote the cultivation of "craftsman" innovative talents.

Key words: innovation and entrepreneurship education, “craftsman” spirit, college counselor team construction, cultivation of “craftsman” innovative talents