Abstract: The new urbanization and the current aging society have formed a "double fast-paced" development pattern. At present, China's long-term care services are challenged by the empty-nest, aged and disabled population structure. Focusing on and quantifying the needs of long-term care services for the elderly in urban and rural areas is an urgent challenge. The stakeholders of care service represented by the government should face up to the characteristics of the whole time-space needs of the elderly population and the limitation of the discrete care resources. To bridge the "family-community-institution" synergistic barriers, the real-time, active service attributes of long-term care work should be strengthened continuously. The path that can be borrowed is to actively embrace new technologies through concept update and amplifying the spillover effect of active services. In addition, the objective reality that long-term care services run through the whole life cycle of aging population should be correctly recognized. By dynamically matching the similarities and differences of individual needs with big data, value capture can be promoted to shift to value creation.

Key words: urban and rural elderly groups, long-term care service, demand measurement, demand satisfaction