Abstract: The social work service project tries to use the elements of the integration project to ensure the realization of the project objectives, and the issue of project strategic planning arises accordingly. The logic of social work service project is embodied in the logic of project management, social service and social research. Project management logic is the logic of promoting project development from the perspective of management based on the regularity of different stages of the project life cycle. From the perspective of practice, social service logic is the logic of service promotion with clear goals carried out by the service provider based on the evaluation of the needs of the service object. Social research logic is a process of knowledge production and reproduction from abstract cognition to concrete practice and then to abstract cognition from the perspective of epistemology. Based on social service development of Guangzhou and Foshan, due to the imbalance of project team's ability to advance “triple logic” and the complexity of practice situation, “triple logic” seldom develops synchronously in practice. Local governments and social work service agencies can use the “triple logic” framework to clarify the development direction of the project, improve the strategic planning capacity of the project, strengthen the cooperation ability between different stakeholders, and steadily promote the professional social work services.

Key words: social work service programs, strategic planning, project management, social service, social studies